B2B SaaS
Generating B2B Leads Through Short-Form Video
Client: SaaS Platform for Remote Teams
800K+
Organic Reach
3.5x
Demo Signups
28%
Leads from Social
The Challenge
Needed to generate top-of-funnel awareness for enterprise sales.
Our Solution
Created a library of founder-led short-form videos for LinkedIn and Instagram. Mixed educational and "behind-the-product" content to humanize the brand. Combined organic posting with retargeting ads to convert viewers into demo requests.
The Results
Videos reached over 800K professionals organically. Demo signups increased 3.5x within 2 months. 28% of qualified leads cited social media content as the reason for booking a demo.