Lifestyle
Rebuilding a Brand's Organic Reach After a Rebrand
Client: Consumer Lifestyle Brand
3x
Engagement Rate
120K
Reach Increase
+60%
Returning Visitors
The Challenge
After a major rebrand, engagement dropped sharply and old followers didn't respond to new content.
Our Solution
Conducted a content audit to identify what formats previously performed best. Introduced a storytelling-driven content calendar built around new brand values. Launched an ambassador program to rebuild trust and social buzz.
The Results
Engagement rate tripled within 6 weeks. 120K reach increase from ambassador-led content. 60% boost in returning website visitors.