DTC / Beauty
Turning TikTok Creators into Performance Marketers
Client: DTC Beauty Brand
4.2x
ROAS
+37%
Repeat Purchases
TikTok
Top Channel
The Challenge
Wanted to move away from vanity influencer campaigns and focus on measurable results.
Our Solution
Recruited 25 TikTok creators with proven conversion-focused content styles. Provided creative guidelines around storytelling and product benefits. Built custom tracking to measure ROAS per creator.
The Results
4.2x ROAS from creator-led content. 37% increase in repeat purchases from influencer-acquired customers. TikTok became their top revenue-driving channel within 2 months.