Legal Tech / SaaS
Driving Trial Signups for a Legal AI SaaS
Client: Legal Tech Startup
+61%
Trial Signups
-38%
Cost per Lead
1 in 3
Trial to Paid
The Challenge
The startup offered a 14-day free trial but saw low signups and minimal product activation.
Our Solution
Rebuilt the acquisition funnel with clear messaging focused on time savings and ROI. Launched Meta and Google ad campaigns targeting compliance and law professionals. Created landing pages with strong CTAs, testimonials, and demo videos.
The Results
61% increase in free trial signups in 6 weeks. Cost per lead dropped by 38%. 1 in 3 trial users converted to paying customers.