Health & Fitness
Launching a New App in Under 30 Days
Client: Mobile Wellness App
120K
Installs (Month 1)
45%
Lower CPI vs Category
Top 10
App Store Ranking
The Challenge
Needed a go-to-market plan for launch with limited budget and no existing audience.
Our Solution
Built a 30-day launch plan combining influencer content, press mentions, and ads. Partnered with wellness creators to share authentic "first-use" experiences. Created short-form video ads using real creator content for paid amplification.
The Results
Reached 120K installs within the first month. 45% lower CPI than category average. App ranked in the top 10 under "Health & Fitness" in its launch country.